Marketing Management
Marketing is one of the fundamentals of any budding business enterprise. Learn the tips and tricks to ace Marketing Management with us!
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4.3 Ratings
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9046 Learners
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Overview
Research, planning, implementation, deployment, and measurement are all parts of the ongoing marketing management cycle. Marketing managers are involved at every stage to make sure that the efforts are aligned with the overall strategy and objectives of the company or campaign.

Course Curriculum

1.Introduction to Marketing Management
Introduction to basic Marketing Management concepts and right usage of the terminologies.
2.Marketing and Company Orientation
Viewing Consumers from a marketing perspective to understand their needs and requirements.
3.Understanding Consumers
Understanding marketing of a company’s products and services. Greater understanding of consumers by identifying, analyzing Consumer Behavior, Capabilities and Value.
4.Market Research
Understanding the process of Market Research and techniques to implement market research.
5.STP
Understanding Segmentation, Targeting & Positioning and Marketing Fundamentals. An Introduction to Market Mix.
6.Retail Markets
Understanding the process of lead generation, marketing funnel, importance of Retail Marketing, Commercial Awareness, and Organised Sale.
Pricing Plans
Self Paced
₹ 4,999
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Certificate for Course Completion
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1 Minor and 1 Major project
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25+ hours of Video Content Access
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6 Months LMS Access
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Upto 4 hours of mentor assistance
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Co - Branded Course Certificate
Enroll Now
Mentor Led
₹ 6,999
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Certificate for Course Completion
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1 Minor and 1 Major project
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Co - Branded Course Certificate
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25+ hours of Video Content Access
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6 Months LMS Access
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16 + hours mentor training & project assistance
Enroll Now
Co-Branded Certificates
With the building blocks of your career set, you will have laid the foundation for your future. We will add the golden bricks for you with certificates from Partnered Companies to reward your efforts with recognition.

You can download certificites from Wipro Dice

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